Making ads smart -- Adapting ads to the device
As smartphones and tablets become more and more popular, your websites are being viewed on a wider variety of devices - with different screen sizes and features. We’ve recently discussed the importance of having mobile friendly sites and the best ways to monetize them, and also just released Custom Search Ads for Mobile to help you take advantage of this trend. As part of our focus on helping you monetize your content across all screen sizes, we’ll soon also be improving the way ads appear on different devices.
We’re making our text ads smarter and will soon display them differently so they perform optimally depending on where users are viewing them from: computers, tablets, or smartphones. The best part is that our ads do the right thing automatically - without any changes required to your web pages - by detecting what device your web page is being viewed from.
With this change, we’re taking advantage of the unique features of mobile devices to deliver more engaging, better-performing ads. Since the screens are smaller, we’re reducing the number of ads per ad slot and increasing the size of the text to make them more legible and noticeable.
We’re also providing a big button on each ad to make it easy for users to select the ads using a touch screen. Here’s how the 728x90 leaderboard will appear differently on the different platforms.
Desktop
Tablet
Phone We’re continuing to look for ways to improve ad performance for publishers, no matter what size screen your users are accessing your site from. Stay tuned to Inside AdSense for more updates.
Posted by Priya Gupta, Mobile Ads Engineering
We’re making our text ads smarter and will soon display them differently so they perform optimally depending on where users are viewing them from: computers, tablets, or smartphones. The best part is that our ads do the right thing automatically - without any changes required to your web pages - by detecting what device your web page is being viewed from.
With this change, we’re taking advantage of the unique features of mobile devices to deliver more engaging, better-performing ads. Since the screens are smaller, we’re reducing the number of ads per ad slot and increasing the size of the text to make them more legible and noticeable.
We’re also providing a big button on each ad to make it easy for users to select the ads using a touch screen. Here’s how the 728x90 leaderboard will appear differently on the different platforms.
Desktop
Tablet
Phone We’re continuing to look for ways to improve ad performance for publishers, no matter what size screen your users are accessing your site from. Stay tuned to Inside AdSense for more updates.
Posted by Priya Gupta, Mobile Ads Engineering
Categories: Blogging
The AdSense in Your City team is kicking off our 2012 US tour
The AdSense in Your City team is preparing for our first series of North America events in 2012. We’re excited to hit the road and meet with more publishers across the country. At the events, we’ll focus on how to maximize your AdSense revenue, introduce our free DoubleClick for Publishers Small Business product and offer suggestions for monetizing your mobile pages. We’ll also meet with each attendee to review your websites and offer customized AdSense solutions.
Many publishers have found the events to be great ways to meet and connect with other local publishers.
“I traveled hours to attend this event and found it well worth it. The presentation was great and the 1-on-1 session was invaluable. Also, networking with other content publishers at the event added even more value to the experience. A must attend for anyone looking to optimize their websites and increase AdSense revenue.”
-Craig, AdSense in Your City attendee, California
Attendance is limited, so sign up quickly for one of the following events:
Portland, OR - Wednesday, January 18th
Victoria, BC - Thursday, January 19th
New Orleans, LA - Thursday, February 2nd
Albuquerque, NM - Tuesday, February 28th
Once you register, event details will be sent to you prior to the event. We look forward to meeting you soon!
Posted by Courtney Yamada, AdSense in Your City team
Many publishers have found the events to be great ways to meet and connect with other local publishers.
“I traveled hours to attend this event and found it well worth it. The presentation was great and the 1-on-1 session was invaluable. Also, networking with other content publishers at the event added even more value to the experience. A must attend for anyone looking to optimize their websites and increase AdSense revenue.”
-Craig, AdSense in Your City attendee, California
Attendance is limited, so sign up quickly for one of the following events:
Portland, OR - Wednesday, January 18th
Victoria, BC - Thursday, January 19th
New Orleans, LA - Thursday, February 2nd
Albuquerque, NM - Tuesday, February 28th
Once you register, event details will be sent to you prior to the event. We look forward to meeting you soon!
Posted by Courtney Yamada, AdSense in Your City team
Categories: Blogging